The amount of data created every day is estimated at trillions of bytes. This is way too hard to keep up with and yet businesses today depend on data driven decisions to reach their goals. This is why data visualization is important. Charts offer a better and easier way to present data for quick interpretation in reports.
However, faced with an overwhelming amount of data and increasing pressure to get more done faster and without error, it can be daunting trying to create charts and graphs to explain market research, project analysis, and so much more. This is where report automation steps in to speed up the process of generating charts for your reports and other projects.
Report automation software like Windward simply requires a datasource to connect to and it will create stunning charts using the data provided. Even if you have all your data saved on an Excel sheet, you can automate the process of turning this data into a visually appealing chart that is easier to understand and remember.
Since different data sets may require different charts to present the information for maximum impact, the software provides various options. You can generate various types of charts. Here are some of the most commonly used.
These are the most commonly used charts, but also often confused. Bar charts are horizontal while Columns are vertical. Bar charts are often used when you need more space to show values from left to right, whereas column charts offer more space from bottom to the top.
The categories of these charts are: Clustered, stacked and 3D.
This circular chart is used often to represent proportions or percentages. For example, a business can use it to show its market share in comparison to competitors. Usually, the values are not more than seven and none of them represents zero percent.
A line chart can be derived from a column or bar chart. The values from these charts are plotted along the vertical and horizontal axis and a line is used to connect the plotted values. This chart helps to illustrate trends over a period of time. For example, demand for a product or sales figures for the year. In the medical field, it is also used to illustrate trends in infections or reports of particular occurrences. The types of line charts include: Line and line, line with marks, stacked line and 3D line chart.
This is a combination of column charts and line charts. It can be used to represent the relationship between percentage and figures. For example, dollars represented in the line graph while percentage in the columns.
You can generate this graph to illustrate correlation between two data sets. For example, daily adverts and sales figures. It's a combination of plotted points and a line showing the relationship.
Stacked data, for example, performance of different regional offices can be illustrated using an area graph instead of using bar charts. It gives a cumulative picture that is easier to understand especially for data collected over a long time.
There are several other charts that can be generated using Windward. Some can even be custom designed to suit particular projects.
A use case is if you have Windward linked to your CRM and you need to create a sales report. You might compile a table-based report and then go ahead to include charts to show trends in demand, impact of marketing campaigns on sales and finally the cumulative sales figures.
Windward will pull the necessary data from the CRM, calculate the necessary totals and then using the templates provided, create the necessary charts when you use the Chart tag.
In just a few minutes you will have an impressive sales report...of course that depends on how well you sold. Why not give it a try with our 14-day free trial?