Microsoft has presented to the e-commerce world a tool to build a website without even knowing how to code. That is just one of the capabilities of Microsoft Dynamics 365 Commerce. There is a lot of hype about how easy it is to use this module and the results seem promising.
Dynamics 365 Commerce is an upgrade of Dynamics 365 Retail. Some of the new features it brings to the table include loyalty programs and backend inventory systems among others. So let’s get to the nitty-gritty of what it can do.
This module comes with a guide to help a user figure out the basics of setting up an eCommerce site using the available tools. The sites can be customized to suit a business's needs as well as size. You can add any features you would want to have on your site, for example, marketing videos, product display page, product recommendations, etc.
It is important to understand your customers and to use that understanding to give the customers the best experience on your site. By integrating with Dynamics 365 CRM, a site can understand customer behavior and determine the kind of loyalty program to implement as well as decide how to create more engagement.
eCommerce sites need to have a certain level of automation. 365 eCommerce is cloud-based and that means it can easily integrate with other similar apps. for example, if you want to have automated invoicing, you can simply integrate with document automation software, and the invoices will be automatically generated and sent to customers.
Sometimes you may need to search for data like what would be a competitive price for your products or what discount to give. 365 Commerce provides such insights from a wealth of other cloud-based applications so that the user can have updated insights from various trusted sources.
You will discover more capabilities as you use the module.
Large enterprises may find nothing big about the pricing of this module, however, small and medium businesses might find it pricey. Each user pays a monthly fee of $190 but that doesn’t come with features like customer insights, to have access to that, a user will have to part with close to $1600 per month. Other costs to consider include fraud protection.
Despite what small businesses may see as a hefty price tag, Dynamics 365 Commerce still provides useful tools that can help a business remain on top of its eCommerce operations. You might even spend much more on a developer, and yet this module will help you design a website on your own. It also has the backing of other Dynamics 365 modules which make it totally worth the investment.
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