Dynamics 365 Marketing is aimed at small and medium companies that need to manage their marketing campaigns with the help of automation and plenty of marketing data. Most of the tools provided can be used out of the box across various channels.
Users are treated to a simple drag and drop interface that makes creating campaigns a piece of cake. It is even easier working with the templates provided which can also be edited to suit the user’s needs.
With customization one of the best way to win customers, 365 for marketing enables businesses to tailor marketing messages to target individuals and then guide them smoothly along the customer journey.
Because this module is part of the wider Microsoft Dynamics family, it easily integrates with other modules that can combine to create a powerful automated marketing campaign using data from sales and finance among others. This also fosters better collaboration between sales and marketing teams within an organization.
Dynamics 365 created a marketing module with an actionable customer journey builder. Like most 365 modules, it is a drag and drop tool which makes it easy for anyone to use it. A user can automate every interaction with a customer based on their response. This helps businesses create customized event-driven campaigns.
The module is equipped with lead management tools that can track and nurture leads based on set scores. The customizable dashboard gives marketers the ability to analyze a lead based on scores for interactions, age, and progression within the pipeline. Leads can also be segmented and funneled to the sales team.
Digital marketing using techniques like webinars is effective in the generation of leads. The module has the tools you need to plan, manage and execute targeted webinars. It allows a user to integrate with other platforms to effectively hold webinars.
If you need to set up events to advance your marketing campaigns, this module gives you tools to manage such events with ease. It could be registering attendees at a conference, getting guests to manage their profiles at a webinar, or even scheduling talks at a summit. There is so much you can get done with even management.
Data-driven marketing campaigns are the in thing today and you can get a lot of data using Dynamics 356 for marketing. It will help you collect data, manage it and gain analytical insights to drive campaigns. Businesses can use this to get to know their customers better as well as identify segments they may have left out.
You can use this feature to design captivating marketing emails. Emails can be personalized and the whole email marketing campaign can be automated right from sending out the email blasts to managing feedback and responding to email replies.
The even more features that this module offers and a user can get to know them as they try it out.
This module, though part of the Microsoft Dynamics family may be a bit of overkill for small businesses. The tools it provides are powerful and may best be deployed within a midsized company or one that is ready to invest heavily in B2B marketing. However, if a small business is sure that it wants to run large-scale marketing campaigns, there would be no harm in using it.
Unlike the other modules of Dynamics 365, Marketing doesn’t have a fixed price plan. Your rate will be determined by the number of contacts you make every month. You can look at spending $1500 for the standalone service which includes as many as 10,000 contacts. It is a big investment but promises great returns.
This is one of the most trusted marketing software for businesses today. Its tools can help marketing teams build solid leads which they can pass on to the sales team. For a business looking for technology that is not complicated but can solve complex marketing problems, this is the tool.
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