8 Reasons Why You Should UpgradeYour Reporting ComponentHow to Win More Deals and Made Customers Happier
Fact #1: It’s getting easier to build software... but harder to sell it.
However you define yourself—software provider,solution developer or OEM—there’s no denying that:• Companies with SaaS and mobile tools are upending established software businesses,• The Internet is boosting the exposure of lower quality challengers in your space, and• Advances in development tools and languages mean smart competitors are not only quicker to market but are copycatting many of your coolest features.Whether you’re a big fish or an agile minnow, it’s harder to get noticed, more difficult to “wow” your customers, and nearly impossible to distinguish yourself from the pack. But you knew that already,didn’t you?
Fact #2: Reporting is the public face of your software.
Reporting is the output on which your customers rely: the tangible documentation they need to convey information, deliver proof of business, or make a critical decision. It’s often the last step in their business process and the first document their own customers see.Unfortunately, too many software companies ignore this critical component.
Fact #3: Your reporting function can be your competitive advantage.
The de-emphasis on reporting is more common than you may think. The trouble begins when software companies focus solely on the user interface and data input, on perfecting the initial “customer experience.”Sadly, by the time the engineers get to address the output process, the release date is around the corner, the VP of Engineering is freaking out (again),and the result is a substandard reporting feature that you “promise to upgrade in the next version.”Sound familiar now?While reporting may seem to be just a small part of what you do, it’s a crucial one that you can’t afford to ignore. This is especially true if it’s an exploitable competitor’s weakness or the top enhancement request of your own customers.