Your business’ performance depends greatly on the kind of management software that you choose. If you are considering Microsoft Dynamics as your CRM and ERP solution, then you need to know what to expect. This review will give you an all-round preview of the different products it offers and how they perform different tasks.
Before you choose to take on this product, it is important to know what is Microsoft Dynamics? Understanding what it is can enable a business to determine if they need it or not. Well, it is an enterprise resource planning and customer relationship management app used by thousands of companies across America and the globe to manage their interactions with clients and keep an eye on the sales process among other customer and enterprise tasks.
With Microsoft Dynamics, a user can collect information about every customer touchpoint, be it an email requesting more information about a product, a phone call confirming interest in a face-to-face meeting, letters and so much more. Using three broad modules, users can build Extended CRM applications.
Customer relationships using it is not restricted to buyer and seller relationships, they can extend to services like education where the CRM is used to manage student services or within an organization where workers can be managed using a custom-built one.
CRM and ERP are similar but they perform different roles. You may already know that CRM stands for Customer Relationship Manager while ERP stands for Enterprise Resource Planning. From this, you may already have an idea of what each of them does within the Microsoft Dynamics Application.
Microsoft CRM deals with storage and recording of all information connected to customer interactions. This information is used by marketing teams to understand the customer and their needs. It may also be used by sales teams and other teams within a business that need to understand the customer.
Microsoft ERP is made up of tools intended to help initiate processes that minimize costs and maximize profits. These tools are mainly for internal processes within a business and can be used by everyone, right from the employees to the company executive.
Microsoft Dynamics 365 CRM is the apple that did not fall far from its parent, Microsoft, which has imposed itself as a leader in IT and software. They are always willing to experiment and improve their technology until it satisfies the user’s needs. This technology helps businesses to manage data related to prospects and leads. If your business is trying to improve the way it tracks sales prospects, automate communication and retrieve important insights about customer characteristics, then it needs this CRM. Most businesses both large and small need a CRM.
ERPs are more suited for large corporations with several divisions. In most cases, such businesses have a hard time managing the different branches, teams, offices, and departments. Microsoft Dynamics 365 ERP provides the tools that can improve the processes within the organization that will ensure it is profitable. With the ERP modules, a business can reduce expenditure and increase sales.
Below are the common products that most businesses use. Note that these are referred to as modules. Some of them fall into customer relationship management tools and others are enterprise resource planning tools.
For businesses that would like to hire and retain top talent, this is an application that makes it easier to do that. Microsoft Dynamics 365 Human Resources module handles everything HR, right from the hiring process to retirement and everything in between. The features provided are aimed at giving HR managers the power to identify talent, get the best performance out of them, and improve the overall management of employees and their activities. It also enables self-service for employees. Some of the capabilities it provides your business include:
Getting started with this module is very simple. If you are already using other Microsoft 365 modules, you can easily integrate them and enjoy flexible HR management. Many businesses are happy with the infrastructure savings they can make when using this cloud-based solution.
This module adds modernization to the finance process of any business. Whether it is a local internet-based company or a global corporation, the tools Microsoft Dynamics 365 finance offers will enable prompt data-driven decision-making. The user has real-time oversight of different performance indicators that enable accurate forecasting while improving profitability.
The agility of the module is boosted by the inclusion of smart technology. In just a few steps, automation can be achieved in the process of running a business’s finances. Machine learning allows the software to handle multiple reporting for various enterprises in different regions.
Dynamics 365 can adapt to changing requirements without the user having to code new configurations. Key features of finance include:
In short, this module helps to manage different financial aspects of a business and adds speed and flexibility to the process for better productivity.
Use this module to drive data-driven marketing. Microsoft Dynamics 365 Marketing module has tools intended to give users insight into marketing information like product popularity, target preferences as well as trends among many other statistics. You can also use it to automate marketing drives such as email campaigns, social interactions along with ordinary marketing drives.
It integrates with sales applications to identify and nurture leads based on marketing information obtained from activities like email marketing campaigns. Key features include:
Use this module to target prospects using multiple channels. With a better understanding of the market, a company can make spot-on sales decisions.
This module is designed to help businesses give their customers tailored services with more automation options. Microsoft Dynamics 365 Service has multiple service channels and they integrate seamlessly with other applications to improve the services provided and save the business owner additional labor costs.
Customer care agents can easily respond to customer inquiries because they are equipped with all the information they need to give quick and efficient answers. With a feature like case management, a user can set up a process to manage cases, starting with case creation and moving on to assignment and resolution. Other features include:
There are many more features to help a business provide professional services to its customers.
The sales module is the most used of Microsoft CRM modules. It contains a number of CRM features to help businesses manage the different aspects of selling. With the insights they gain access to, businesses can focus on the right prospects and customize engagements with these prospects. Microsoft Dynamics 365 Sales is not just about selling but building meaningful relationships.
Teams also have access to marketing and service interactions and not just the sales aspect. Salespersons can be equipped with all the information they need to make pitches, engage a lead and close a sell. Its key features are:
Organization is important for a successful sale. The Sales module puts everything needed to do that in front of the user.
Handling a project doesn’t have to start from scratch. With this module, you have most of the general groundwork for management of a project. It can be used to prioritize tasks and ensure that teams are working within the timelines to meet the goals in time. Microsoft Dynamics 365 Project Management is equipped with features that enable managers handle different kinds of projects and always remain in control of progress made.
One of the features many people appreciate is the quick creation of project quotations. Different prices can be sourced from existing records or known rates like taxes and bank charges that are easy to establish. The final quote is put together through automation. Other features comprise:
This is a module intended to enhance retail performance. A business can improve its brand and keep loyal customers by personalizing the digital experience. There is a wide range of channels to choose from and each channel is efficiently managed separately, although the user gets coordinated information from all of them. Microsoft Dynamics 365 Commerce is equipped with tools that produce captivating storefronts. A user can handle tasks like inventory, pricing, promotions, and content within this module. Its key features include:
Use this product to transition into proactive supply chain operations. It is equipped with predictive insights which give a business the ability to plan better. It is effective for use in managing production, inventory, quality of products, and transportation among other operations.
Its purpose is to enable businesses involved in production to have an agile manufacture and distribution process. With a lot of unexpected changes in business today, having a tool like this can prepare you for any challenge within the supply chain. Some of its features are:
Business growth is a constant concern for most businesses. To attain this, different leaders as well as team members within an organization need to keep an eye on several aspects of the business. Microsoft Dynamics 365 helps the concerned persons within a business to connect with their data and integrate intelligent solutions to drive growth and development. It is useful for connecting people, processes, and data.
With automation as one of the drivers of efficiency, having the modules that Dynamics 365 offers is helpful when your business implements automation at different levels. The mobile capabilities as well fit into the modern way of doing business since so many processes can be carried out on the go using a mobile phone. In short, it helps businesses carry out processes faster, better, and at a lower cost.
There are a lot of features fitted into Microsoft Dynamics and any business would be able to find something useful. However, it doesn’t hurt to carry out a comparison with other business development tools to see if it is the best fit for your business.
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